audible discourse

A more conceptually adventurous advertising campaign for books:

If you’ve travelled on the subway in Toronto over the past few days, you may have noticed an odd new promotional campaign by HarperCollins Canada centred around Lawrence Hill’s The Book of Negroes and three other titles. The campaign consists of four posters, each with a simple, striking image on it: a woman’s face, a shark, a fetus, or John Lennon and Yoko Ono. There’s no text whatsoever (save a tiny HarperCollins logo in the corner), and in the centre of each image is a tiny port for plugging headphones into.

• Scott MacDonald, Quill & Quire

Pugging in rewards the interpolater with an excerpt from one of the four publications represented.  Although it’s commerce driven, I find it a little more innovative than the ostensibly enriching Poetry On The Way, which frequently makes me wonder: dear me, why?


~ by A Mundi on October 18, 2009.

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